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Washington Redskins rebrand

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Living in the DC area I hear a lot of talk about the Redskins, even if it is annoying when you are a baseball (Nationals) fan and couldn't give a damn about the NFL.  Anyways, all the talk about the Redskins being a racist slur and if it should be used for the name of the team got me thinking about a rebrand.  

 

The look of the 'Skins works very well, so it shouldn't be radically changed, in my opinion.  The simplest thing would be to change the name to the Washington Warriors and utilized past icons to forward the brand.  It is more of a tweak rather than a full rebrand.

 

Utilizing the primary logo from 1965-1969 as the helmet logo, and substituting Warriors for Redskins on the uniforms, you can have a simple rebrand.

 

washington_warriors-home-2016_zpsbr7gwbu washington_warriors-away-2016_zps1kfdbwb

 

For an alternate, I focused on the helmet.  I was fascinated by the 1970-71 Helmet so I wanted to utilize that in a new rebrand to the Warriors.  So I went to the 1970-71 Primary Logo and took a close look at it.  It seemed, at least on this version of the logo, that the R was created by the font Big Caslon, so I used that to replace the R with a W.  The W can work for either Washington or Warriors name.  With a few tweaks, this is what I created based off that 1970-71 logo:

 

washington_warriors-red_circle_zpsisiilb

 

Utilizing that logo I created this alternate helmet look:

 

washington_redskins-alternate_zpsjurc8ab

 

Anyways, this is my preference to a rebrand.  Keeping it simple and keeping the things that work on the already existing brand.  What do you think?


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