Like most people, I think the Miami Marlins rebrand is pretty close to a hot mess. They ditched a look that was solid and worked for them and favored a look that made them look like a cheap version of the SF Giants.
Now, while I think the execution of the rebrand was done horribly, I do think there are elements and some concepts that do work. They needed to blend the old with the new. So I took elements of the new and blended it into the past to, I hope, make a stronger brand.
Let's start with the hat/main logo.
I simplified the art deco style of the M so that it basically makes 2 Ms (for Miami and Marlins) and ditched the jumping fish. The fish always threw the hat logo into a lopsided logo that it seemed cleaner to simplify.
Uniforms needed a focus on simplicity and going with the old Teal/Black/Silver color scheme. I've also added Burnt Orange, the orange they've favored in the rebrand, for a little accent color in the pipping. This is the Home and Away uniforms:
I created an alternate throwback uniform that uses the old word mark and the jumping fish logo. I really embrace the teal and bring back the pinstripes.
And finally, I decided to go crazy. I've created an alternate uniform in which I call "UM Pride" because Marlins Park is built on the site of the old Orange Bowl, which was home to the University of Miami Hurricanes. This is the one chance to have the Burnt Orange to get a bit more prominence.
So what do you think? I wanted to get some opinions/feedback before I finish the project.