The league makes millions of dollars each year selling camo jerseys, hats, and other merchandise for special patriotic holiday games, and several teams now even sport camo uniform sets year-round. This is all done as a tribute to our military, however many think this tribute is beginning to feel more hollow and jingoistic. Is slapping a team's logo over the top of a camo pattern and donating a small portion of the profits really the best we can do to honor our nation's bravest?
Introducing the Major League Baseball Homebase Salute, a chance to salute the individuals underneath the uniform -- not the uniform itself.
Every MLB team will join together with a prominent military base, or Homebase, within their fan region to form a charity partnership that includes special ticket giveaways, player outreach programs, and other charity and goodwill efforts. In turn, each MLB team will wear a special edition New Era hat featuring a patch from a garrison stationed at their Homebase, styled in one of three distinct camo patterns honoring the three major branches of the military. Then, all proceeds from each teams hat sales will go directly towards their Homebase charity partnership, keeping that money in the community and spurring more local support for the cause.
Homebase Salute would be an impactful way to honor our best and bravest with more than a simple fashion statement, offering a personal tribute with a real personal impact on the men and women who serve our country so honorably.
Click here to view more of these hats on my Behance.
