I haven't been able to devote much time to concept work since I've been back from Afghanistan, but I finally got a bit of time for a relatively small project. I'm redesigning the NHL using my Adidas TechFit Uniform Template. Each team will have four uniforms: home, road, third and a fourth that uses a completely different color scheme (for a challenge). I used a random number generator to pick the order, and the Calgary Flames are up first.
For this design, I used their classic uniforms as a starting point for the identity. I simplified the secondary logo to the older color scheme to use as a shoulder patch. The third jersey is inspired by their black alternates from the mid to late 1990s, and the fourth uniform is their Alberta Pride uniforms that feature the colors and crest of the Alberta flag.
What do you think?