UCLA, while having all sorts of rave reviews for its look, has no cohesion whatsoever. The football team uses metallic gold while the basketball team uses athletic and both sports can't even have the same color scheme for their home and away uniforms.
So, this is an idea for a unified brand. The two official colors, UCLA blue and athletic gold, are all that are being used. Additionally, the script "UCLA" has been standardized for both teams and the old Clarendon football numbers are being universally used.