This new series will be a collection of updates to concepts from my MLB: Project 30 series, and will focus on improving identity cohesion, diversifying color schemes in the league, and building upon my ideas. Let's start this series off with a team that I felt could use more identity cohesion/a more modern touch, the Minnesota Twins.
The Twins attempted to smooth out their identity when they moved to Target Field, but they managed to screw it up. Instead of modernizing the poorly-rendered throwback script to fit with their "Minnesota" script, they opted to update the Metrodome-era wordmark and maintain the Metrodome-era underlines on the scripts. They also created color balance issues on the road uniform and on the alternates, and the addition of the new home uniform only hurts the identity cohesion even more. In my attempt to fix this, I thought back to my concept and decided to create a more thorough revamp.
I started out by updating the throwback script to fit in with the "Minnesota" script, while still maintaining the signature "T." That way, the team can completely steer away from Metrodome-era imagery without having to use a wonky script. The logos have been updated to match this new script, and the primary now uses the "navy-first, red second" order. The "TC" logo has also been given a revamp. Inspired by The Admiral's mockup, I set about tying the "T" in with the script "T" and using a slab-serif "C." I decided to maintain some of the original "TC's" width in both letters, as I feel the width did work in the logo's favor. The "M" is meant for fauxback merchandise, and uses the "Minnesota"-script's "M."
The uniforms are similar to my original design for their uniforms, except that the primary is now on the sleeves, and the sock stripe pattern has changed. Instead of the Senators-inspired pattern, they now use the old Minnesota Vikings' sleeve stripe pattern. Pinstripes remain on the home uniform, as the Twins are one of the few teams that can pull off the pinstriped home uniforms.
I mixed it up a little bit with the alternates. There is now only one softball top, the one with the "Twins" wordmark (which still has a pair of pinstripe-less pants, as pinstriped pants look terrible with softball tops). The alternate is a fauxback to the 1987-2009 road uniform, using this set's "Minnesota" script and an updated "M" cap logo and "TC" socks. I felt that the road pinstripes would be an excellent homage to the Metrodome-era road uniform, while still incorporating the updated Target Field-era elements.
I feel this makes the Twins' identity more cohesive and more modern, eliminating outmoded elements and preserving its character. C+C is greatly appreciated!