Good afternoon, folks!
So I've been sitting on this for a solid two or so months now, and though far from complete as far as a full package is concerned, I wanted to share at least the start of this project anyways as a means to gage where to go from here and how y'all think of the direction I'm taking with this.
I got the idea for a Pacers rebrand after looking through some old pictures of 1940's-50's Indy 500's, and am shooting for a brand package inspired by these kinds of elements. To help see where I'm coming from, here's just a couple of the bunch of pictures I used as references:
Some brainstorming and sketching led me to going in the direction of using a racecar driver from this time period as the primary, with the wordmark inspired by this Mercury ad. The colors remain similar, and the "speed lines" trailing from the driver's helmet are slightly inspired by and nod to those found in the current "P" logo. I really wanted to make this guy look like he was hauling it, so without diving into gradients and such, I tried to make him look like he was blurring by in a way (which is why some elements of the left part of the logo are sort of trailing off and do not connect naturally). Anyways...
...the finished product:
As of yet, I still haven't settled on any uniforms or the court, so that's still to come much further down the road. But I just wanted to post what I did have for now and see what y'all thought of it, and how it could be improved before I took the project much farther.
All C&C is welcome and encouraged! Thanks for viewing!