As some of you may have seen, I am in the middle of a Lil NHL concept series of youth-inspired NHL logo spinoffs. I have decided to submit some of my designs to NHL teams for their youth hockey programs (some don't work for the brands teams have cultivated, so I'll try to work those elements into my upcoming designs). The first logo I am formatting for submission is for the Little Howlers program, run by the Arizona Coyotes. I posted this logo before, but made a few tweaks and developed a crest for the program. I am looking for any feedback before I pull the trigger and send it in!
The current logo is based off their mascot, but its worth taking a shot in another direction!
